Business College of BUU

Marketing

XIII: Teaching schedule for the "marketing" program
Type of course, and Nature			Course code	Course titles	Credits	Total Class hours	Class hours for theoretical courses	Class hours for experiment	Class hours for computer-based practice	Appraisal mode
Type of course, and Nature			Course code	Course titles	Credits	Total Class hours	Class hours for theoretical courses	Class hours for experiment	Class hours for computer-based practice	Appraisal mode
Liberal education	Compulsory courses for liberal education		MAT160005T	Calculus (I)	4	64	64	0	0	Primary appraisal
			MAT160006T	Calculus (II)	4	64	64	0	0	Primary appraisal
			ENG160001T	College English (I)	4	64	64	0	0	Primary appraisal
			ENG160002T	College English (II)	4	64	64	0	0	Primary appraisal
			ENG160003T	College English (III)	4	64	64	0	0	Primary appraisal
			ENG160004T	College English (IV)	4	64	64	0	0	Primary appraisal
			MAT140007T	Linear algebra	3	48	48	0	0	Primary appraisal
			MAT140008T	Probability and statistics	3	48	48	0	0	Primary appraisal
			PHE100001T	Physical education (I)	1	32	32	0	0	Primary appraisal
			PHE100002T	Physical education (II)	1	32	32	0	0	Primary appraisal
			PHE100003T	Physical education (III)	1	32	32	0	0	Primary appraisal
			PHE100004T	Physical education (IV)	1	32	32	0	0	Primary appraisal
			CSE140001C	College computer fundamentals	3	48	24	0	24	Primary appraisal
			CSE160007C	Access database application	4	64	42	0	22	Primary appraisal
			MXI130001E	Ideological and moral cultivation, and law fundamentals	2.5	40	32	8	0	Primary appraisal
			MXI130002E	Fundamental tenets of Marxism	2.5	40	32	8	0	Primary appraisal
			MXI160003E	Introduction to Mao Zedong Thought and Socialism with Chinese characteristics	4	64	48	16	0	Primary appraisal
			MXI130004E	Outline of modern Chinese history	2.5	40	32	8	0	Primary appraisal
			MXI110005E	Status quo and policies	1.5	24	16	8	0	Primary appraisal
Liberal education	Compulsory courses for liberal education		PSY100001T	Psychological health for college students	1	16	16	0	0	Primary appraisal
			MIL1Z0001T	Military theory	0	32	32	0	0	Primary appraisal
			CEG100001T	Professional outlook and job-hunting guidance	1	16	16	0	0	Primary appraisal
			Sub-total		56	992	898	48	46
	Elective courses for liberal education		For details, please see the Course Schedule for each semester		2	32	32	/	/	Secondary appraisal
			For details, please see the Course Schedule for each semester		2	32	32	/	/	Secondary appraisal
			For details, please see the Course Schedule for each semester		2	32	32	/	/	Secondary appraisal
			For details, please see the Course Schedule for each semester		2	32	32	/	/	Secondary appraisal
			Sub-total (Minimum credits requirements of elective courses for students		8	128	128	/	/
	Total				64	1120	1026	48	46
General disciplinary education	Compulsory disciplinary courses		BUA240001T	★ Management science	3	48	48	0	0	Primary appraisal
			ECO240001T	★Micro-economics	3	48	48	0	0	Primary appraisal
			BUA240002T	Accounting	3	48	48	0	0	Primary appraisal
			ECO240002T	★ Macro-economics	3	48	48	0	0	Primary appraisal
			Sub-total		12	192	192	0	0
	Restricted disciplinary elective courses		MSE222003T	Business decision making	2	32	32	0	0	Secondary appraisal
			BUA242004T	★ Service marketing	3	48	48	0	0	Primary appraisal
			ECO244004T	Statistics	3	48	48	0	0	Secondary appraisal
			BUA241002T	★ Marketing	3	48	48	0	0	Primary appraisal
			MSE222001T	Business analytical methods	2	32	32	0	0	Secondary appraisal
			MSE222002T	Business research methods	2	32	32	0	0	Secondary appraisal
			BUA222007T	Managerial psychology	2	32	32	0	0	Secondary appraisal
			BUA242008T	Corporate strategies management	3	48	48	0	0	Secondary appraisal
			Sub-total (Minimum credits requirements of elective courses for students		15	240	240	0	0
	Total				27	432	432	0	0
Specialized education	Compulsory specialized courses		BUA300306T	Introduction to information management and information system	1	16	16	0	0	Secondary appraisal
			ECO340402T	Financial management	3	48	48	0	0	Primary appraisal
			BUA340005T	Economic laws	3	48	48	0	0	Secondary appraisal
			BUA340310T	★ Modern logistics	3	48	48	0	0	Primary appraisal
			BUA320311T	★ Consumer behaviors study	2	32	32	0	0	Secondary appraisal
			BUA340303T	Market survey and prediction	3	48	48	0	0	Primary appraisal
			BUA320305T	Marketing planning	2	32	32	0	0	Secondary appraisal
			BUA320301T	International marketing	2	32	32	0	0	Primary appraisal
			Sub-total		19	304	304	0	0
	Restricted elective courses	Professional emphasis on logistics operation	BUA341406T	Customer relations management	3	48	48	0	0	Primary appraisal
			BUA341407T	Procurement management	3	48	48	0	0	Secondary appraisal
			BUA341408T	Distribution center operation management	3	48	48	0	0	Secondary appraisal
			Sub-total		9	144	144	0	0
		Professional emphasis on network marketing	BUA341409T	E-commerce	3	48	48	0	0	Secondary appraisal
			BUA341410T	Professional emphasis on network marketing	3	48	48	0	0	Primary appraisal
			BUA341411T	Website building	3	48	48	0	0	Secondary appraisal
			Sub-total		9	144	144	0	0
Specialized education	Optional specialized courses		BUA321412T	Public relations	2	32	32	0	0	Secondary appraisal
			BUA341413T	Advertisement science	3	48	48	0	0	Secondary appraisal
			ECO321205T	International trade theory	2	32	32	0	0	Secondary appraisal
			ECO321206T	International trade practice	2	32	32	0	0	Secondary appraisal
			BUA321318T	International business English	2	32	32	0	0	Secondary appraisal
			ECO320104T	Transnational corporate operation and management	2	32	32	0	0
			Sub-total (Minimum credits requirements of elective courses for students		11	176	176	0	0
	Total				39	624	624	0	0
Independent practice-intensive teaching link	Distrusted practice-intensive teaching link	Compulsory specialized courses	BUA320312P	Consumer behaviors study	2	48	0	48	0	Secondary appraisal
			BUA320313P	Market survey and prediction	2	48	0	48	0	Secondary appraisal
			BUA320314P	Marketing planning (Course internship)	2	48	0	48	0	Secondary appraisal
			Sub-total		6	144	0	144	0
	Centralized practice-intensive teaching link	Compulsory courses for liberal education	SOS1Z0001P	Enrollment education	0	1 week	0	1 week	0	Secondary appraisal
			MIL1Z0002P	Military training	0	2 weeks	0	2 weeks	0	Primary appraisal
			SOS1Z0002P	Graduation education	0	1 week	0	1 week	0	Secondary appraisal
			Sub-total		0	96	0	96	0
		Compulsory specialized courses	BUA320008P	▲ Comprehensive English competence practice	2	48	0	48	0	Secondary appraisal
			BUA320314P	▲Market environment analysis	2	48	0	48	0	Secondary appraisal
			BUA360315P	Comprehensive marketing management training	4	96	0	96	0	Secondary appraisal
			BUA3K0316P	Graduation design (Thesis)	16	384	0	384	0	Secondary appraisal
			Sub-total		24	576	0	576	0
Independent practice-intensive teaching link	Centralized practice-intensive teaching link	Restricted elective courses	BUA361414P	Comprehensive marketing management training	4	96	0	96	0	Secondary appraisal
			ECO321207P	▲ International trade practical training	2	48	0	48	0	Secondary appraisal
			ECO321207P	▲International business negotiation practical training	2	48	0	48	0	Secondary appraisal
			Sub-total (Minimum credits requirements of elective courses for students		4	96	0	96	0
		Total			34	912	0	912	0
Personal making development	Elective courses for innovativeness and pioneering spirit education		For details, see Schedule for elective courses of liberal education and for optional specialized courses		/	/	/	/	/	/
			Sub-total		/	/	/	/	/	/
	Innovative and pioneering practice activities		For ways to earn credits, see relevant provisions set by BUU.		2	0	/	/	/	/
	Innovative and pioneering practice activities		Sub-total (Minimum credits requirements of elective courses for students		2	48	/	/	/	/
	Social practice		MXI1A0006P	Comprehensive practice for ideological, political fundamentals	(3)	48	0	48	0
			HSS4Z0001P	Services for public good	0	1 week	0	1 week	0
			HSS4Z0002P	Volunteer services	0	1 week	0	1 week	0
			Sub-total		2	96	0	96	0
	Total				2	144	0	96	0
Total					166	3232	2082	1056	46
1. Hours (weeks) for "Enrollment education", "Graduation education", and "Military training" are filled in the columns of "Separately prepared practice-oriented teaching link"; and class hours for "Comprehensive practice for ideological, political fundamentals", "Volunteer services" and "Work for public good", are included in the relevant columns of "Social practice" for making development education";
2. It is recommended in the columns of the schooling semesters, the class hours for corresponding courses in the semester should be filled; for centralized practice-oriented teaching links, number of weeks can be filled in the columns, for example, "3 weeks" for the class hour column of field internship should be filled in the columns of recommended semester.
3.Core course titles shall be marked with ★, while comprehensive, design, experimental ones with ▲.