Program Introduction:

Duration: Four years - Degree: Bachelor of Management

Objectives: Program graduates are expected to be high-caliber internationalized applied marketing talents with strong sense of business ethics, professional ethics and social responsibility, furnished with the theoretical essentials of economics and management, having mastered the specialized field of marketing, and possessing a high competence in marketing management. With global horizons and knowledge of international rules and conventions, they will be able to get involved in international cooperation and competition, and communicate cross-culturally and handle international business matters. They will be able to engage themselves in marketing management, network marketing planning and execution, new media marketing, big data marketing, market development, brand operation and planning, customer management, etc. This will allow them to be able to manage marketing in various fields, particularly in the service industry marketing, and conduct market research, analysis, and planning for relevant government departments.

Main courses: Economics, Management, Statistics, Marketing, International Marketing, , Consumer Behavior, Market Research and Forecasts, Service Marketing, Brand Marketing, Network Marketing, Marketing Planning, etc.

Prospect for employment: Graduates will be able to assume relevant positions in various fields, especially in the service industry, as well as in governmental departments, where they can conduct marketing management, market research and analysis, network marketing planning and execution, customer management and service, etc.