"100 Schools Tour of Chinese Cases " Stops at BUU
On February 22, Business College and Management College of Beijing Union University and the Case Development Center of China Europe International Business School (CEIBS) jointly held the "100 Schools Tour of Chinese Cases"-Beijing Union University Seminar. Chen Jianbin, Executive Dean of BCBUU, Bao Xinzhong, Dean of MCBUU, Zheng Li, Vice Dean of BCBUU, Guo Yanli, Director of Educational Affairs Office, BCBUU, Wang Tongtong, Deputy Director of Financial & Accounting Department, BCBUU, and representatives of faculty participated in the event and exchanged views with Dr. Xu Leiping, Assistant Director of Case Development Center of CEIBS.
Dr. Xu Leiping reported on the title "Cases Supporting the Development of Business Schools in China", sharing the experience of Case Development Center of CEIBS in building itself into the R&D engine of business school education by focusing on Chinese issues while adhering to international standards and serving classroom instruction. He also reviewed and summarized the early exchanges between Beijing Union University and Case Development Center of CEIBS. By the end of his speech, he expressed the hope to deepen cooperation and provide better services and support through more exchanges and communication with client colleges.
Chen Jianbin and Bao Xinzhong respectively introduced the historical evolution of Beijing Union University, as well as BCBUU and MSBUU, and the development of business administration discipline, academic master's degree and professional master's degree of the two schools. Both are thankful to Case Development Center of CEIBS for its support to business teaching of Beijing Union University.
Chen Jianbin pointed out that there was still much room for the breadth and depth of case teaching in BUU. In the exchange, Wang Tongtong reported that the application of the latest business cases of Case Development Center of CEIBS in the training of graduate students majoring in finance BCBUU has achieved very good effects, hence, more resources and training support from Case Development Center of CEIBS should be put in the follow-up case teaching and development process.
Finally, the participants all agreed to work together, keep connected to achieve a win-win cooperation and further development of business case research and application.
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