RAIBS Holds First Symposium After The Pandemic
Group photo of guests
On May 27, the symposium on "Business Schools in Digital Era: Mission, Strategy, and Societal Impact", sponsored by the Research Association on Internationalization of Business Schools (RAIBS), hosted by BCBUU, and professionally backed by AACSB international, was successfully held in BCBUU. Dr. Guo Fu, President of Beijing Union University, Dr. Geoff Perry, Vice President of AACSB and Head of Asia Pacific Region, Mr. Xu Guodong, the Regional Head of East Asia for AACSB, Dr. Mao Jiye, former Dean of Business School of Renmin University of China and other business education experts joined with more than 50 deans and faculty representatives from over 20 business schools all around the country to attend the symposium.
Welcome speech by Dr. Guo Fu
In his speech, Dr. Guo Fu pointed out that the traditional college business education has undergone great changes since the new era of digital empowerment, and the development of new business education is both an opportunity and a challenge for regional business schools. Being accredited by AACSB International meant that the Business College of Beijing Union University had followed the basic principles of business education and learned from global best practices in recent years. He wished that the experts and scholars participating in this symposium would jointly discuss effective strategic means and practical ways to build their own unique social impact based on their respective missions with their own resources.
Keynote Speech by Dr. Geoff Perry
On behalf of the AACSB official, Dr. Geoff Perry gave a keynote speech on "Benchmarking with Int’l Standards, Narrating the Story of Chinese B-Schools in Global Languages",
in hoping that Chinese regional business schools can better go global.
Keynote speech by Dr. Mao Jiye
Dr. Mao Jiye mainly illustrated the strategic management of business schools from the perspective of AACSB Business accreditation. He stressed that both international vision and regional practices were essential to the construction of unique impact.
Dr. Guo Fu & BCBUU leaders Meet Dr. Geoff Perry and Mr. Xu Guodong
Before the symposium, Dr. Guo Fu met with Dr. Geoff Perry and Xu Guodong, presented them with school souvenirs, and accepted an interview with China Central Television.
Dr. Geoff Perry officially issued the accreditation Certificate to BCBUU on behalf of AACSB
The Symposium Venue
The symposium consisted of morning and afternoon sessions. The morning session was chaired by Dr. Chen Jianbin, Executive Dean of BCBUU. Dr. Chen Jianbin, as the host of the event, also shared BCBUU's successful experience of initial accreditation in 2022, and introduced the process of BCBUU's development and transformation through years of hard work through AACSB accreditation to improve its societal impact.
Dr. Hu Haibo presides over the afternoon session
Dr. Hu Haibo, Dean of the School of Business Administration of Jiangxi University of Finance and Economics, shared the school's innovative practice in school-enterprise cooperation, especially the successful experience of the school's participation in the AACSB International Business accreditation and soon won the " Innovations That Inspire " award. Dr. Hu Haibo presided over the afternoon session of the symposium.
Speech by Mr. Xu Guodong
Mr. Xu Guodong briefed the key steps to start and promote AACSB accreditation, highlighting that the real start of the accreditation is to formulate a strategic plan in line with the mission.
Dr. Wang Xiaoguang, School of Business Administration, Shanghai Lixin University of Accounting and Finance, and Dr. Mi Jinhong, School of Economics and Management, Shanghai Maritime University respectively introduced how B-school mission and vision can help business schools enhance their sense of social responsibility and impact, and shared their successful experience in earning AACSB accreditation.
Others B-schools in the process of initial accreditation also joined the discussion. Dr. Cao Yuliang, Deputy Dean of the School of Management of Tianjin University of Technology, Dr. Jin Chunhua, Deputy Dean of the School of Economics and Management of Beijing Information Science and Technology University, Dr. Liu Huizheng, Deputy Dean of the School of Management of Beijing University of Technology, and Dr. Zhang Juyong, Dean of the International Business School of Dalian Minzu University, shared respectively their experience and best practices in such key areas of accreditation work as the mission-orientation, strategic planning, and assurance of learning.
Mr. Yin Fubin delivers a closing speech
Mr. Yin Fubin, Executive Chairman of BCBUU College Council, pointed out in his closing speech that AACSB's vision of business schools as positive forces for social change is a shared vision in the business education community. This symposium itself is a common practice of BCBUU and other peers in fulfilling the mission and social responsibility of B-schools. Although we are located in different regions, and the specific strategies vary, but to support local economic development, promote social progress and improve human well-being is among our common mission, and it is also the value goal pursued by business education.
The speeches of the guests triggered heated interactions and discussions among participants of business schools.
In 2018, BCBUU and the School of Management of Shanghai University of Science and Technology jointly initiated the establishment of the Research Association for the Internationalization of Business Schools, with the aim of building a research and exchange platform for the internationalization of regional business schools. For the past two years, the annual meeting, seminars and other activities planned by RAIBS have been interrupted due to the Covid-19 epidemic. This is the first symposium to be resumed this year. The successful holding of this symposium has further strengthened the influence of RAIBS.
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