On Friday afternoon, a unique live streaming of 'Campus Support for Farmers and Sales' was launched in the New Media Digital Marketing practical class, attracting the attention of teachers and students on campus.

The students, born in the new century, acted as "anchors selling goods for their hometown", combining the marketing skills they had learnt in class with apples, a speciality of their hometown. Through the live streaming platform, the "cultural link from the orchard to the campus" hoped for by fruit farmers and students became a reality.

Tian Xinlei, a n International Economics and Trade major from Class 2201B, smiled in front of the live camera with an apple in his hand and vividly told the story of the golden apple of the Trojan War in ancient Greece. Then Yao Ruoshu, a marketing major from Class 2201B, changed the subject to traditional customs, saying that a plate of red apples is a must at Chinese wedding ceremonies, birthday parties and full-month celebrations for newborn babies.

The presenters' vivid descriptions and in-depth cultural information made the atmosphere of the live broadcast room warm and full of cultural atmosphere, and the audience left praising comments. This new media marketing practice class with the theme "College Students Selling Goods for Hometown" not only demonstrated the innovative spirit of college students in the new century, but also conveyed the culture and stories of their hometown. It was a vivid display of the college students' cultural achievements and spiritual characteristics, and expressed their profound cultural heritage and deep affection for their hometown.

"We hope that through such activities, students can apply the theoretical knowledge they have learned in class to real situations, and at the same time show the unique quality and style of college students. Dr Wang Rong, Associate Professor of Marketing at BCBUU, said: "The students' performance in the live stream not only shows their creativity and talent, but also a practical application of what they have learned. It was a showcase of the elegance of students born in the new century".

During the live broadcast, the students not only introduced the nutritional value of apples in detail, but also told ancient legends and stories related to apples by reciting ancient verses about apples, making the audience feel the charm of Chinese traditional culture and world culture. One student bit out the "Jobs Apple Trademark" while performing and singing, and others talked about "Newton, Apple and his gravitational formula". All the new ideas and innovative performances in the classroom added great interest to the live broadcast.

"It is my first time to try live streaming, I didn't expect to feel so good." Tian Xinlei, an international economics and trade major from class 2201B, said excitedly after the broadcast, "I learned how to apply my marketing skills in this activity, and also tried a new market for apples of my classmate's hometown. It is more intuitive to learn about cross-border e-commerce in the later stage of our curriculum."

This live interactive training of "Campus Support for Farmers and Sales" has greatly improved students' practical operation ability and innovative thinking in the digital economy environment. It shows the cultural accomplishment talents and abilities of college students in the new century, so that they are not only sellers, but also cultural communicators and spokespersons of their hometown in the live broadcast.

At the end of the live broadcast, the students' faces were filled with satisfaction and pride. In the afternoon, in the campus live broadcast room, knowledge was turned into practical action, cultural knowledge and excellent performance were displayed, adding bright color to campus life, proving the potential and charm of college students in the new century in the role of campus anchor, and also injecting new vitality into the development of the live broadcast industry.